Marketing Director · IT Business Analyst · Data-driven creative
Habhab.
I turn marketing activity into clear decisions —
I build visually clear systems that capture marketing activity, deliver
data, improve decision-making, and prove ROI.
From customer acquisition and campaign design to dashboards, reporting,
and performance analysis, I build marketing systems that show what is
working, what is not, and what is producing real ROI.
A wellness-focused digital platform that captures user intake data, tracks supplement and training behavior, and organizes wellness activity into structured records for dashboards, personalization, and performance insights.
Dino Breeder
Ark
An internal tool for browsing, planning, and managing ARK: Survival Ascended dino exports — featuring a searchable dino catalog, a color planner that maps the shortest breeding path to target colors, and breeding workflows that turn raw data into an optimized plan.
Dino Breeder
ARK Dino Viewer · admin & breeding planner
Professional Experience
My experience spans local businesses, public sector systems, and
government public health, giving me a multidisciplinary approach to
marketing, analytics, technology, and operations. I build visually
clear marketing systems that capture data, improve decision-making,
and prove ROI — helping organizations move from creative direction
to measurable outcomes.
Creative Direction
Advertising Strategy
Analytics & Reporting
UX/UI Design
Campaign Production
Adobe Creative Suite
Photoshop
Illustrator
Figma
Documentation & Training
Data Collection
Contract Management
Campaign Management
BLU Label Management
Brand identity & logo system
AMP 98.7
Outdoor
Sun-Maid
Advertising campaign - package design
Modern Marketing
Logo & brand identity
Source Magazine
Cover & feature spread
Excelcior Consulting
Brand & stationery
Prescott Co.
Identity & collateral
Uniting Generation Y
Identity & poster campaign
CUSP Events
Event marketing collateral
Atlas
Identity system & exploration
H&M DressWell
Digital dressing room — case study
A bit of insight...
Brand
Prototype
Build
Deliver Insights
Monitor for Future Growth
01
Brand Strategy & Creative Direction
Identity systems, messaging, and art direction that make brands instantly recognizable and consistent across every touchpoint.
02
Advertising & Campaign Production
Concept-to-delivery campaigns across print, out-of-home, and digital — built to acquire customers and move the numbers.
03
Analytics, Dashboards & Reporting
Forms, data pipelines, and reporting that turn raw marketing activity into clear, decision-ready insight.
04
UX/UI & Digital Systems
Product and experience design backed by IT systems experience — connecting marketing to operations through practical tools.
05
AI Implementation
Bringing practical AI into the workflow — automating reporting and content production, and building assistants and models that surface insights faster and scale what's already working.
Let's work together
Have a brand growth problem worth solving? I'd love to hear about it.
